I subscribe to a lot of magazines, and then I lose interest and let the subscriptions lapse. Forbes is one of those that I get tired of quite often. But I must have responded to one of their mail campaigns: Check here if you want to continue your subscription, for only $61 per year, etc.
I truly do not remember doing this, but I am pretty sure that is what happened, likely many months ago.
I am not getting Forbes magazine now, but I am getting occasional invoices that I owe them $61. Why am I not paying?
As I usually handle such pestering invoices, I ignore them, and they stop. Obviously, I am not getting the magazine, why would I be getting invoices?
Then, a few weeks ago, I got the letter posted below.
Page 1 (click to enlarge)
Unbelievably, these guys are threatening with collection!
For a subscription for Forbes!!!
I didn’t want this to escalate, because if they are serious and are harassing their potential subscribers this way, they are going to continue, and the $61 will quickly start getting larger, and my credit will be affected, and there’ll be paperwork. So I whipped out my credit card and paid.
I haven’t received any confirmation from anyone.
I haven’t received any letters.
I haven’t received any magazines.
Have I fallen for a scam?
No matter what, Forbes, our relationship is done. If that’s what you need to resort to in order to hang on to your subscribers, it’s pretty sad.
2 thoughts on “The Incredibly Aggressive Subscription Tactics of Forbes Magazine”
I was given a subscription to Vogue years ago. I renewed it once (via VISA), then let it lapse (not returning the YES renewal form)…but I continued to get the magazine for a year. They had automatically taken charged my VISA #. I was surprised, but not shocked. I paid up as I was receiving the mag.
This year I (once again) didn’t send in the YES renewal form and the magazines stopped.
I imagine this is common practice. Bad form, but who checks their VISA statements? I do, but I was scammed, having been charged twice for hotel fees.
And even after I got a reversal for the second charge, they did it again the following month! That was shocking and, again reversed, with huge apologies.
They count on people not reconciling their credit cards. It’ll happen again next year. Watch out.