Another hit by Jim Collins and team.
I read Good to Great some years ago and then made it required reading for all team members in our company. The vocabulary we gained, the concepts we learned, are still permeating the organization today. Everyone knows what it means to turn the flywheel.
In Great by Choice, Collins again analyzes a set of companies and illustrates his point with examples taken from areas of life very removed from business. Among others, he tells stories about Roald Amundson’s expedition to the South Pole and contrasting and comparing it to business practices of companies today.
Collins’ academic style, his meticulously researched findings, and his colloquial way of wrapping his conclusions into stories makes for very easy reading. I learned a lot, and I found myself motivated to excel in business.
Rating: ** 1/2