Book Review: Great by Choice – by Jim Collins and Morton T. Hansen

Another hit by Jim Collins and team.

I read Good to Great some years ago and then made it required reading for all team members in our company. The vocabulary we gained, the concepts we learned, are still permeating the organization today. Everyone knows what it means to turn the flywheel.

In Great by Choice, Collins again analyzes a set of companies and illustrates his point with examples taken from areas of life very removed from business. Among others, he tells stories about Roald Amundson’s expedition to the South Pole and contrasting and comparing it to business practices of companies today.

Collins’ academic style, his meticulously researched findings, and his colloquial way of wrapping his conclusions into stories makes for very easy reading. I learned a lot, and I found myself motivated to excel in business.

Rating: ** 1/2

One thought on “Book Review: Great by Choice – by Jim Collins and Morton T. Hansen

  1. This book is a logical and by far much value added journey continued from the Good to Great. The cases and explanations are fabulous. Gives a precise directions to the people operating in uncertain business environment. Cannot be timed better than this. A fantastic research by Dr.Collins and his team. Very well done.

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