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Posts Tagged ‘Small Font on Cards’

Today, as many times before, I got a notice that one of my flights was delayed, and I realized that I’d need to rebook my connection. I carry my American Airlines Platinum Card with me, which contains the phone number to call for service.

It’s on the back of a light gray card in light gray TINY font. The photograph above is actually a magnification to double the size of the card, and I can actually read the number.

In the “real world” with the card in my hand, that is impossible. My 60-year-old eyes, with bifocals, cannot possibly read anything on the back of this card. The font is too small, and then it’s gray on gray, with very little contrast.

What is American Airlines thinking?

There is so much white space on this card. They could easily double the font size. They could make it bold, dark black on white, so you can read it with ease in a poorly lit airline gate area, the card on your knee while you’re fiddling with your phone.

This is not limited to American Airlines. I just checked a few other cards, like my Hilton Hotels card, and it’s got the same problem.

American Airlines – not all your customers are young eagles or owls with night vision eyesight.

We can’t read your cards!

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