25 Entrepreneurs Who Changed Business as We Knew It

Reading World Changers was like having 25 long lunch meetings, and getting a chance, one on one, to talk to some of the greatest entrepreneurs of our time, the likes of Bill Gates, Mark Zuckerberg, Steve Jobs, Howard Schultz and many more.

Here is the table of contents:

• Whole Foods Market – John Mackey
• The Home Depot – Arthur Blank and Bernie Marcus
• Netflix – Reed Hastings
• Starbucks – Howard Schultz
• Amazon – Jeff Bezos
• Southwest Airlines – Herb Kelleher
• Apple – Steve Jobs
• Kohler Co. – Herb Kohler
• Donaldson, Lufkin & Jenrette – Dan Lufkin
• Dell, Inc. – Michael Dell
• LinkedIn – Reid Hoffman
• Microsoft – Bill Gates
• Virgin Group – Richard Branson
• Harpo, Inc. – Oprah Winfrey
• Turner Broadcasting – Ted Turner
• FedEx – Fred Smith
• Infosys – Narayana Murthy
• Google – Larry Page and Sergey Brin
• Charles Schwab – Charles Schwab
• Grameen Bank – Muhammad Yunus
• Tata Group – Ratan Tata
• Nike – Phil Knight
• Organizing Committee for Rio de Janeiro Olympics – Carlos Nuzman
• Facebook – Mark Zuckerberg
• EBX Group – Eike Batista

The lessons were valuable. I read usually just one chapter at a time, over lunch, before going to sleep, waiting somewhere. It’s impossible to read a book like this in a sitting.  It’s like visiting the Metropolitan Museum of Art, which causes complete sensory overload for an artist. Anybody even remotely thinking about starting a company, or already running a company, cannot afford to skip this book. Every line is valuable, inspiring and motivating.

I should read this once a year.

Rating:  ****