Jeffrey Gitomer is one of by business heroes.

This is the guy who wrote the Little Red Book of Selling and many other “Little <color> Books of …” that are printed on expensive paper and published in linen hardcovers, found in the business sections in bookstores and usually in airport book stores.

I subscribe to his newsletters and I always get a lot of value from them, even though I am not a “salesperson” by trade.

Once you read Gitomer you quickly learn that we are all salespeople of our own careers, families, dreams, quests, passions and lives.

Just recently Gitomer published a list of a dozen books he says we should own and read. Here is the list:

1. Think and Grow Rich – by Napoleon Hill

2. How to Win Friends and Influence People – by Dale Carnegie

3. He can Who Thinks He Can – by Orison Swett Marden

4. Swim with the Sharks – by Harvey Mackay

5. Small is the New BIG – by Seth Godin

6. Thinkertoys – by Michael Michalko

7. What Would Google Do – by Jeff Jarvis

8. Outliers – by Malcolm Gladwell

9. Steve Jobs – by Walter Isaacson

10. The Pursuit of Prime – by Ichak Adizes

11. Social Boom – by Jeffrey Gitomer himself

12. Atlas Shrugged – by Ayn Rand

I have highlighted in red those books I have already read and I own. Underlined are my reviews of those books that I have read within the time I have maintained this blog. Blue are those books I own but have not yet finished reading.

Now you know my upcoming business book reading list – the black ones left.